“How to make money?” is becoming a worrying theme and an evolving question for millions of families around the world in the present economic climate of uncertainty. Amongst all the possible on-line solutions to job loss and debt are some genuine programmes and methods that have worked for their dedicated followers. In the UK, Kevin Potts founded the Cambridge Business Academy, nearly 2 years ago, with an unusually powerful group of individual who were entrepreneurs in their own right or possessors of high level technical knowledge. This new organisation has made its unique selling proposition out to be, “How to Make Money Ethically and Honestly”.
When an individual, organisation or company sets themselves up with such lofty ideals in the sometimes murky waters of internet marketing, it is important to stand back and test their assertions. One of the main test beds for their stance is their own forum which has 23777 members at the time of writing. This forum is exceedingly active and issues are addressed very openly. Forums attached to particular programmes tend to have a distinct polarisation between those who are “believers” and those revel in negativity and denigration of what they see as a scam, cheat or plain useless waste of money. This forum does carry its detractors, but the tone of the forum is almost completely without that vitriolic element that mars so many on-line discussions of marketing issues. As an example I would point people to the forum attached to a certain tax club, where debate is entrenched in its polarisation and discussion is far from sweet on occasion.
It’s just over a year ago, since I received “yet another” offer. I signed up for it out of curiosity, because the timbre of its headline and message seemed grounded. As the automated messages started to flow and point me at the characteristic video blog messages. I began to hear a more level and well presented build up of concepts related to making money online. There was very little of the over promised and frequently misleading rubbish that I was used to, from some of our American cousins.
It was strange to watch this guy, playing on his recent career as a minister of religion clearly following the joint venture idea right from the start. Obviously a lot more confidence than me! Kevin also found himself a powerful mentor, a character by the name of Tim Lowe and began gathering a group of on-line marketing success stories around him. Earlier this year Chris Farrell joined the group after being so impressed by their progress and their journey the top, culminates in Russel Brunson’s impending visit to the UK. These guys do not JV as committedly with no-hopers.
One of the truly staggering achievements of the CBA group is that in just over a year, they have dominated the conversation on page 1 of Google and other search engine results for uber competitive search term “How To Make Money.” What would involve most entrepreneurs in huge AdWords advertising budgets has been achieved through a judicious mix of SEO technique and hyper efficient paid advertising. Kevin’s secret weapon goes by the name of Paul Lynch who runs a very large SEO company with a lot of big clients. Paul’s seemingly intimate knowledge of the way the Google Beast works, allied to innovative new methods have propelled the Cambridge Business Academy to the forefront of on-line marketers “to watch.” A second lynch-pin to that success is their belief in customer service. If you’ve had to contact them more than a couple of times, it’s Kevin you get an email or phone call from. Now, for an operation of that size and in such a state of growth; that’s quite unusual.
Let’s not go all gooey about this ex-vicar and his Lancashire side kick! They are growing their operation quite aggressively (with a small “a”) because they actually have a clear vision of what a business is about. That’s generating cash; in a nutshell! The company use a mixture of well established management systems, established software and methods alongside their own proprietary software engines to make that objective real. They are not pussy footing about here! However they do all this honestly!
I’m aware that this review sounds more like a promotional blurb so far and I must point out that an organisation that has grown this fast is not without its issues. For example: I am sure that their sign up systems are allergic to all of my various email addresses. Each separate item I have invested in or downloaded for free has signed me up and forgotten me. With another company I would have unsubscribed after the second foul up. However the personal attention was the winner against my inclination to leave. The volume of output was also a bit off-putting at first. However, it turned out that there was an extraordinary amount of very solid information being put out and when they began to offer their coaching courses, I really did regret having blown this year’s budget!
On balance I believe it doesn’t matter whether you are a new, growing or already successful business: whether on-line or off-line; businesses need to establish an on-line presence, at the CBA you will find products and coaching that have the potential to lift your success to an altogether higher level. Despite Kevin Potts’ smooth talking videos (even stood with a pinny in front of the ironing board) and Paul Lynch’s rough and ready Lancashire hodge podge of an accent, you have a couple of examples here, of mentors who actually walk the walk of developing a successful on-line business ETHICALLY. Of all the supposed on-line gurus I have been involved with over the last 2 years, the Cambridge Business Academy is the place to go, to learn how to make money: especially on-line!
Do go and investigate; as this is a company with a clear higher level ethic of honesty than some of the characters I have tangled with in the last 18 months.